Hello Libre, Goodbye Nonuttin!

Updated November 1, 2016

As promised over the last several months, the time is drawing closer to complete our rebrand in Canada from Nonuttin' to Libre Naturals.  The name may be changing to reflect how much we've grown beyond nut free but our mission has never changed since day one:

Helping families just like ours


As of November 1, 2016, we have launched Canadian Libre Naturals granola bars with the following changes:

  • Pack size:  for the first time, we’re offering our granola bars in packs of 5, cases of 6 of those packs and in bulk cases of 100 individual bars for the best savings
  • Formulas:  we’ve returned to puffy rice in our bars and granolas just like our original formulas but we’re cleaning it up at the same time – the new crisp rice is a single ingredient:  whole grain crisp brown rice.  The canola oil has been replaced by refined sunflower oil.  And since we’ve used sunflower seeds in our facility since 2011, there is no change to our allergen declarations.
  • Vegan:  we’ve always been dairy and egg free but by moving to the new whole grain crisp brown rice all of our granola bars are now vegan.
  • GMOs:  we’ve been non-GMO for years, following the Canadian National Standard, using tested non-GMO canola oil and corn free flavourings.  However, there is so much controversy surrounding canola oil, we’ve decided to move away from it.  So our new oil of choice is sunflower oil.
  • Whole Grains:  all granola bars are now made 100% whole grains with just over 16 grams of whole grains per bar - an entire serving of whole grains.

I’m also so pleased to introduce our new flavour of granola bar, the Red Berry bar!  Raspberries, strawberries and cranberries make up this flavourful combination that is naturally a touch pink and has delectable tangy bits of fruit to enjoy throughout the bar.  And since the fruits are unsweetened, you’ll see that the sugar levels are kept within acceptable yet delicious limits.  Don't forget that you can try without any risk, even if you just don't like it, through our Online Store Guarantee:  http://librenaturals.ca/canadian-online-guarantee/

 

We are planning to complete the final step of rebranding our granola pouches (bulk granola formulas have already changed) by January 2017.  Here's what to expect:

  • Pouch size:  The granola pouches will go up to 360 g/12 oz from the current 250 g
  • Formulas:  we’re returning to puffy rice granolas just like our original formulas but we’re cleaning it up at the same time – the new crisp rice is a single ingredient:  whole grain crisp brown rice. We're adding an additional ingredient from rice - rice bran extract.  The canola oil is being replaced by refined sunflower oil.  And since we’ve used sunflower seeds in our facility since 2011, there is no change to our allergen declarations.
  • Reducing Sugar:  we’ll be replacing the apple juice sweetened blueberries in our blueberry maple granola with unsweetened chopped blueberries which will also spread out the blueberries so you’ll get that delicious taste in every bite
  • Vegan:  we’ve always been dairy and egg free but our current crisp rice has honey in it.  By moving to the new whole grain crisp brown rice, we remove the honey, making all of our products vegan
  • GMOs:  we’ve been non-GMO for years, following the Canadian National Standard, using tested non-GMO canola oil and corn free flavourings.  However, there is so much controversy surrounding canola oil, we’ve decided to move away from it.  So our new oil of choice is sunflower oil.  
  • Whole Grains:  all grains in our granola products will now be 100% whole grain with 37 g of whole grains per 50 g serving

Our family and team is committed to our mission and we hope to make your life easier with our products.  If you have any questions or concerns, please don’t hesitate to reach out by email at info@librenaturals.com or by toll free phone at 1-866-714-5411. 

We look forward to serving you far into the future!

 

Alana Elliott
President and Founder